I've always believed that what you wear can completely shift how you move through the world. After studying merchandise marketing at FIDM in Los Angeles, I spent years in boutique fashion learning what makes people light up when they find that piece, the one that feels like it was made for them.

But I also learned something that stuck with me: fast fashion is destroying our planet. The more I understood the industry, the more I knew I wanted to do something different. I wanted to create a space where fashion is shopped with intention, where every piece has a story, where style and sustainability aren't competing values, and where getting dressed feels like an act of self-expression, not consumption.